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Read this really good blog post by @Seirdy about User Domestication, what it means, and it's implications. I highly recommend giving it a read.
https://seirdy.one/posts/2021/01/27/whatsapp-and-the-domestication-of-users/
Seirdy’s Home · WhatsApp and the domestication of usersWhatsApp's rise and recent PR efforts highlight a class of business models that I call "user domestication".
@Seirdy Anecdotally, Ekioh is building a browser from the ground up, and doing a pretty good job at it. Granted, it's closed source, and only really meant for low power devices. Nonetheless, I think it's a noble effort on their part.