On "winning" social media
I don't think the goal should be for the Fediverse to "beat" Twitter. I think it's okay if Twitter were to just go away (or not). The Fediverse can be its own thing without having to "win" or somehow "defeat" Twitter. Even if Twitter closes up and none of those people came here, the Fediverse is doing fine. Those users should scatter to the social media winds to meet their undoubtedly diverse needs. If some land here, great. If most don't, that's fine.
INDICATORS OF COMPROMISE (IOC)
InfoSec Community within the Fediverse. Newbies, experts, gurus - Everyone is Welcome! Instance is supposed to be fast and secure.
We have a Getting Started Guide here: https://ioc.wiki/mastodon
HAVE FUN and STAY SAFE!