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Not so long ago, an event like ALTEREGOISM — organised by the everyone is a girl collective (https://everyoneisagirl.substack.com/) and drawing on thinkers such as #timothymorton #markfisher Sherry Turkle, #GillesDeleuze and #GuyDebord — would have taken the form of a cultural theory or cultural studies seminar. You’d have most likely found it in a university setting or arts venue such as the ICA.

But ALTEREGOISM didn’t happen in an established, formal institution. It took place in a packed room above a vintage clothes shop called Bread & Butter in Shoreditch (of course it had to be East London!).

https://breadandbuttercollection.com/?srsltid=AfmBOoqLzn6Y3SmEKGPgf2RHLmtZI9bBepNC52M_9Lpvf5y1p6M-tty_

It didn’t just involve theory — it brought together art, music, fashion, new media and performance. And it wasn’t just academics either but also artists, designers, curators, DJs, writers, publishers...

@MarkHoltom The real power is controlling the narrative.
The peak of power is not being able to tell others what to do.
It is making them want to do the things you want without you even telling them so.
#postmodern #narrative #theory